Strawberry Case Study: What If Farmers Had to Pay for Water?

WATSONVILLE, Calif. — The strawberry, blackberry and raspberry fields of the Pajaro Valley stretch for 10 miles along the coast of California’s Monterey Bay, jeweled with fruit from April through early December. The valley’s 30,000 acres of farmland are also ruffled with emerald lettuces, Brussels sprouts and varieties of kale, bringing in roughly $1 billion in revenue to the region each year. All that abundance doesn’t come cheap. While American farmers elsewhere have watered their crops by fre

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